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The Importance of High Quality Linen in the Hospitality Sector

Linen Hire, Hospitality Business, Commercial Laundry

Whether hospitality businesses succeed or fail today all comes down to one thing… Guest Experience. There are lots of factors that can influence the kind of experience that people have when they are with you. Perhaps one of the most important is the quality of the linen that you use. Premium linen is vital in the hospitality sector – here are a few of the reasons why.

    • Premium Hotel Linen ensures comfort. How well guests sleep will have an enormous influence on the impression of a hotel that they are left with – and how comfortable they are at night is likely to define this. Quality linens ensure optimum comfort, whether that relates to softness or breathability. Great linen can even help guests fall asleep more quickly – and stay asleep for longer.
    • Quality says a lot about a hotel. Premium linen screams quality and will make guests feel like their experience is worth the money that they paid for their stay. Premium linen delivers a high-quality look and feel that ensures guests get a consistent experience, from the moment they open the room door to the minute they pull the bedsheets back to climb in.
    • Creating the right aesthetic. Many hospitality establishments spend a lot of time and resources designing a specific aesthetic that fits with their brand and is visually appealing to a target audience. Conveying the right aesthetic means taking care of the details too – and linens are a big part of this. When you’re using premium linen, the investment that has been made in achieving the right aesthetic is being supported by the small things.
    • Maintaining high standards of cleanliness. Premium linen that is regularly cleaned ensures that cleanliness standards remain high. Using linen that is low quality, marked, torn or stained will create a poor impression with guests and is likely to affect perceptions in the hospitality sector. If you’re keen to ensure that cleanliness is noticeable then it must be premium linen that is also regularly being given a premium clean.
    • Longer lasting. High Quality Linen tends to be more durable, which means that it will last longer and will not need replacing quickly. High quality linen can take lots of washing without any loss of quality or appearance and will still be comfortable and good looking. A lower quality linen, on the other hand, may need to be frequently replaced – this can actually make premium linen a more cost-effective option.
    • The delicate touch. Premium linen can be monogrammed or embroidered to personalise, whether that is with something that is personal to the guests or the establishment. This is great attention to detail and often indicates a luxurious or high-end experience. It is one of those tiny touches that often ends up being referenced in reviews because it’s such a pleasant surprise.

At Petersfield Linen Services, our Premium Linen Hire and Laundry Services can help you to convey the right aesthetic and meet the exacting standards of luxury and cleanliness that your guests deserve.

Contact our team for more information about our Linen Hire and Hotel Laundry Services.

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